BMW pursues plastic

Halliday, Jean
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p22
Trade Publication
The article reports on the launch of the Ultimate and Platinum Visa credit cards branded by BMW in the United States. The cards are handled by BMW Bank of North America and was created to sell more services to BMW car owners. Other car marketers that have branded credit cards include, DaimlerChrysler's Mercedes-Benz USA, General Motors Corp. and Subaru of America.


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