TITLE

BMW pursues plastic

AUTHOR(S)
Halliday, Jean
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the Ultimate and Platinum Visa credit cards branded by BMW in the United States. The cards are handled by BMW Bank of North America and was created to sell more services to BMW car owners. Other car marketers that have branded credit cards include, DaimlerChrysler's Mercedes-Benz USA, General Motors Corp. and Subaru of America.
ACCESSION #
3384955

 

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