TITLE

Ford will augment print to launch Escape SUV

AUTHOR(S)
Halliday, Jean
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces plans by the United States-based automobile company, Ford Motor Co. to expand the print campaign for its Escape sport utility vehicle (SUV). The promotion was entitled "My Dream Escape" and was created by the Detroit, Michigan-based agency, J. Walter Thompson USA. Various contests were also created in magazines to promote the SUV.
ACCESSION #
3384954

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics