TITLE

Motorola seeking unity for global brand image

AUTHOR(S)
Elkin, Tobi
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the strategic plans and marketing strategies of wireless telephone company, Motorola Inc. citing its goals to unify its global brand presence across all of its businesses. The company has tasked its agencies to create a unified brand presence for the company including, Leo Burnett USA, McCann-Erickson Worldwide and Ogilvy& Mather.
ACCESSION #
3384953

 

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