TITLE

OfficeMax targets small business

AUTHOR(S)
Chura, Hillary; Cuneo, Alice Z.; Elkin, Tobi
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of an advertising campaign for the office supply chain store in the United States, OfficeMax targeted to small and mid-sized businesses. The advertisements incorporate the tagline "You supply the ambition. We'll supply everything else" and conceptualize by the Chicago, Illinois-based agency, Publicis & Hal Riney.
ACCESSION #
3384952

 

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