TITLE

Coty sends Calgon to Frierson for makeover

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the advertising and marketing plans of Coty Inc. in the United States citing the transfer of the Calgon bath products line to the New York-based advertising agency, Frierson Mee & Kraft. The company aims to launch a new brand image as part of the company's image overhaul.
ACCESSION #
3384951

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics