TITLE

Starcom defies the odds with $2.9 billion GM win

AUTHOR(S)
Linnett, Richard; Halliday, Jean
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the consolidation of media planning at General Motors Corp. with Bcom3 Group's Starcom MediaVest Group in the United States. Industry experts has initially favored Interpublic Group of Cos.' Initiative Media Worldwide while the third contender for the offer was Carat Media.
ACCESSION #
3384950

 

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