Starcom defies the odds with $2.9 billion GM win

Linnett, Richard; Halliday, Jean
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p16
Trade Publication
The article reports on the consolidation of media planning at General Motors Corp. with Bcom3 Group's Starcom MediaVest Group in the United States. Industry experts has initially favored Interpublic Group of Cos.' Initiative Media Worldwide while the third contender for the offer was Carat Media.


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