August 2008
FoodService Director;8/15/2008, Vol. 21 Issue 8, p6
Trade Publication
The article reports on the result of a survey of 800 mobile phone users in the U.S. by the Direct Marketing Association. The survey said that 24% of the people surveyed said they have responded to a mobile phone offer, and 21% of them said they have responded to three or more offers in a month. As for the type of message, text messages far outpaced surveys and e-mail offers as ways to catch mobile phone users' attention.


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