TITLE

Leveraging the Lube Job

AUTHOR(S)
Green, Jeff
PUB. DATE
July 2000
SOURCE
Brandweek;07/17/2000, Vol. 41 Issue 29, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of Jiffy Lube for its quick-lube service. Market share of Jiffy Lube; Message of the company's advertising; Competition with car dealearship.
ACCESSION #
3382751

 

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