Virgin Races To Declare Itself Winner In Global Branding Wars

Quigley, Paul
June 2000
Wireless Week;06/26/2000, Vol. 6 Issue 26, p16
Trade Publication
Offers a look at the challenge facing Virgin Mobile telecommunication company of Great Britain. Reaction of entrepreneur Richard Branson on the matter; Background information on the company; Future plans of Branson for the company.


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