TITLE

Oscar Mayer hams it up for new lunch meat line

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes an advertising campaign for the reformulated sliced ham of Oscar Mayer Foods introduced in the United States. The advertising campaign was handled by advertising agency, J. Walter Thompson USA which includes regional print, outdoor and in-store campaigns. The agency has created a tagline for the advertisements in reference to two new oval-shaped ham varieties with brown edges in resealable bags.
ACCESSION #
3382638

 

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