breaking: Salon Chrysalis

July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p12
Trade Publication
The article reports on the conceptualization and launch of a television commercial by the Philadelphia, Pennsylvania-based agency, Goose originally produced for Salon Chrysalis to local hair salons. The low-budget commercials incorporated a spoof of the television program "NYPD Blue." The commercial has aired in Baltimore, Maryland, Florida and Washington.


Related Articles

  • First TV push for Touch of Silver range.  // Grocer;6/8/2013, p30 

    The article reports on the launch of the first television campaign of haircare brand Pro:Voke Touch of Silver.

  • Broadcast news. Landau, Heather // American Salon;May97, Vol. 120 Issue 5, p54 

    Focuses on the growing number of beauty and hair salons in the United States advertising on television. Success of innovative salons with local advertising; Cost of advertising on television; Alternatives to broadcast television advertising; Examples of creative advertisements.

  • Ghd embarks on £5m ad activity.  // Marketing (00253650);4/28/2004, p5 

    Ghd Inc., the Australian haircare brand, is doubling its marketing spend to £5m this summer to attract a more fashion-conscious audience. A £4.5m TV campaign through Propaganda will be backed by £550,000 press work in the May issues of glossies such as InStyle and Harpers & Queen. Ghd...

  • Good Hair Day set to make TV debut in £2m campaign.  // Marketing (00253650);7/10/2003, p4 

    Professional hair care company Good Hair Day is launching an upmarket styling range called ghd to take on Wella and L' Oréal.. The two 30-second TV executions from Propaganda will be the first time that a salon-only brand has advertised on TV. The TV advertisements will be supported by...

  • Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175 

    In a factorial experiment using two lengths of time (2½ and 4 minutes) and two types of format (segmented—individual story line for each product, and nonsegmented—single story line for all products), student subjects were shown cable television commercials featuring five...

  • The kids krunch.  // MediaWeek;7/5/93, Vol. 3 Issue 27, p17 

    Reports on developments in the childrens' market of network television, cable, spot television and print. Marketplace's ways in correcting anomalies arising from rising demand for television time and dwindling ratings. CPM increase of up to 40 percent for commercial time.

  • Upfront may get busier this week. Burgi, Michael // MediaWeek;7/5/93, Vol. 3 Issue 27, p22 

    Reports on advertising activities for cable television networks on the second week of July, 1993. Advertising agencies opting to wait after the holiday weekend to sit down and negotiate with the networks; Comments from an exucutive from USA Networks; Baseball as the area of concentration for...

  • TV ad contest adds 2 `firsts.'  // Automotive News;8/25/1997, Vol. 71 Issue 5728, p2 

    Reports that the Television Bureau of Advertising is making two changes in its 1998 automotive TV commercial competition. The name as MAX awards; The cash awards for best-of-show winners.

  • Cable's upfront ad sales increasing.  // Electronic Media;04/03/2000, Vol. 19 Issue 14, p10 

    Presents statistics on advertising sales in cable television as of April 3, 2000.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics