TITLE

Levi's ties recovery plan to fall ad spending blitz

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the fall 2000 advertising campaign for Levi Strauss & Co. introduced in the United States. The campaign was part of the turnaround plan for the company under president and chief executive officer Philip Marineau. The company has also announced plans and strategies to help the company recover from business losses.
ACCESSION #
3382633

 

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