TITLE

Leading Hotels checks into new ad agency

AUTHOR(S)
Goetzl, David
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the joint venture between Leading Hotels of the World and Yesawich, Pepperdine & Brown to create the advertising agency Leading Marketing Services aimed to luxury travelers in the United States. Company executives aim to build the franchise as a broad luxury market agency working with advertisers such as Jaguar Cars North America or LVMH Moet Hennessy Luis Vuitton.
ACCESSION #
3382630

 

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