Leading Hotels checks into new ad agency

Goetzl, David
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p8
Trade Publication
The article reports on the joint venture between Leading Hotels of the World and Yesawich, Pepperdine & Brown to create the advertising agency Leading Marketing Services aimed to luxury travelers in the United States. Company executives aim to build the franchise as a broad luxury market agency working with advertisers such as Jaguar Cars North America or LVMH Moet Hennessy Luis Vuitton.


Related Articles

  • Fla. Tourism Group Decides to Make An Agency Change. Griswold, Alicia // Adweek Southeast Edition;6/10/2002, Vol. 23 Issue 24, p3 

    Reports that the task force of Visit Florida has recommended Yesawich, Pepperdine & Brown (YP&B) as its advertising agency as of June 10, 2002. Competitor of YP&B for the account; Estimated budget for the advertising account of Visit Florida.

  • hotline.  // Adweek Southeast Edition;3/4/2002, Vol. 23 Issue 10, p8 

    Presents news on some advertising agencies as of March 4, 2002. Blimpie International's selection of The Kaplan Thaler Group as its agency; Staff reduction at Arnold; Designation of Yesawich, Pepperdine & Brown as Fairmont Hamilton Princess Hotel's lead advertising agency.

  • Yesawich Takes the Lead on Colonial Williamsburg. Griswold, Alicia // Adweek Southeast Edition;12/3/2001, Vol. 22 Issue 49, p4 

    Reports on the decision of Colonial Williamsburg Foundation (CFW) to select Yesawich, Pepperdine & Brown as its lead advertising agency. Other advertising companies considered; Remarks from CFW public relations director Tim Andrews; Schedule of advertising.

  • Hotline.  // Adweek Southeast Edition;11/23/98, Vol. 19 Issue 47, p8 

    Presents news briefs on advertising in the United States in 1998. Terms of the contract between Allegro Resorts Corp. and Yesawich, Pepperdine & Brown; Advertising and media duties added by TFA/Leo Burnett Technology Group for Information Management Resources; End of Jim Beam Brand's...

  • Same Destination for Travel Pros. Siebert, T.W. // Adweek Southeast Edition;04/24/2000, Vol. 21 Issue 17, p7 

    Reports the addition of advertising agencies, ResortQuest International and Geoagents.com as clients of Yesawich, Pepperdine & Brown company. Estimated value of the contract; Details on the business of the companies.

  • Florida, Georgia resorts pick Orlando's YP&B. FitzGerald, Nora // Adweek Southeast Edition;10/13/97, Vol. 18 Issue 41, p4 

    Reveals the advertising accounts acquired by Yesawich, Pepperdine & Brown. Account received from the Wyndham Safari Resort in Lake Buena Vista, Florida; Account from Callaway Gardens in Pine Mountain, Georgia.

  • Mexico Tourism Crosses Border. Siebert, T.W. // Adweek Southeast Edition;06/19/2000, Vol. 21 Issue 25, p7 

    Reports on the designation of Yesawich Pepperdine & Brown (YP&B) as the North American advertising agency of record for the Mexico Tourist Promotion Board's account. Main challenges for YP&B; Responsibilities of YP&B; Highlights of the advertisement campaigns.

  • Brand Managers Beware. Watkins, Ed // Lodging Hospitality;Oct99, Vol. 55 Issue 12, p4 

    Details a research made by Yesawich Pepperdine & Brown company on marketing hotels. What makes a hotel in demand; Proposed marketing strategies for hotel managers; Significance of Web sites on consumer transactions; Outlook on the performance of hotel executives.

  • Study Shows Rise in Timeshare Interest.  // Lodging Hospitality;Sep2000, Vol. 56 Issue 12, p18 

    Focuses on a 2000 study released by Yesawich, Pepperdine & Brown which examined the attitudes of leisure travelers in the United States. Significance of the study; Preference for condominium-style living while on vacation; Interest in the concept of timesharing.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics