TITLE

Hormel is talking turkey for latest spin on Spam

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of Hormel Foods Corp.'s Spam Oven Roasted Turkey in the United States targeted to younger, health-conscious consumers. The advertising campaign for the product was created by BBDO Worldwide with the goals of promoting the long shelf-life of the company's products.
ACCESSION #
3382626

 

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