Hormel is talking turkey for latest spin on Spam

Thompson, Stephanie
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p8
Trade Publication
The article reports on the launch of Hormel Foods Corp.'s Spam Oven Roasted Turkey in the United States targeted to younger, health-conscious consumers. The advertising campaign for the product was created by BBDO Worldwide with the goals of promoting the long shelf-life of the company's products.


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