TITLE

P&G, Unilever ads get grip on reality with home videos

AUTHOR(S)
Neff, Jack
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing and advertising strategies of the United States-based packaged-goods companies, Unilever and Procter & Gamble Co. citing the use of home videos. The New York-based agency, Jordan McGrath Case & Partners/Euro RSCG used home video footage for the advertisements of P&G while J. Walter Thompson USA created another home video for Unilever.
ACCESSION #
3382617

 

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