TITLE

True North pushes true cooperation

AUTHOR(S)
Chura, Hillary
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of an initiative by True North Communications in the United States to boost collaboration between its agencies and units. The initiative was designed to get non-competing units of the holding company to help sibling shops get work from clients. Several clients networked within the company include Archer Daniels Midland, American Airlines and Boeing.
ACCESSION #
3382614

 

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