TITLE

Kohl's taps McCann to handle $100 mil broadcast account

AUTHOR(S)
Cuneo, Alice Z.; Halliday, Jean; Petrecca, Laura
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership between the Menomonee Falls, Wisconsin-based Kohl's Department Stores and the New York-based advertising agency, McCann-Erickson Worldwide to handle its advertising account in the United States. The retailer of name brand products at discount prices has been growing in 2000 and has announced plans to open 60 stores across the country.
ACCESSION #
3382610

 

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