TITLE

Ad groups hail privacy pact, rivals voice fears

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights the impact of the United States Federal Trade Commission's (FTC) endorsement of the Network Advertising Initiative proposal for self-regulation on Internet advertising in the country. The endorsement of the FTC aims to protect consumer privacy while also allowing advertising to prosper. Some privacy advocates, however, has raised concerns regarding the inadequacy of the FTC endorsement.
ACCESSION #
3382603

 

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