TITLE

Taco Bell tries new ad strategy

AUTHOR(S)
MacArthur, Kate; Cuneo, Alice Z.
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on changes to the advertising and marketing strategies of the United States-based company, Taco Bell Corp. The company has announced plans to focus marketing efforts on products rather than on corporate image campaigns. Taco Bell has hired advertising agency, FCB to handle advertising campaigns inspired by the film "Being John Malkovich."
ACCESSION #
3382601

 

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