TITLE

JetBlue asks sponsors to pick up TV tab

AUTHOR(S)
Goetzl, David
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plans of the United States-based airline company, JetBlue Airways to abolish fees and charges to passengers for the use of its in-flight, live television system. Management emphasized that the overall benefits of the free service outweigh the revenue generated from user fees. The company has also realized that free TV service will allow JetBlue to charge potential advertisers higher rates.
ACCESSION #
3382595

 

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