TITLE

Publicis re-org puts U.S. focus on three offices

AUTHOR(S)
Chura, Hillary; MacArthur, Kate; Petrecca, Laura
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the reorganization of the offices of advertising agency, Publicis in the United States citing the establishment of the so-called centers of excellence. The company aims to provide clients with better access to top agency management and talent. The reorganization was designed to increase collaboration between offices and to allow better working conditions for creatives, strategic planners and account managers.
ACCESSION #
3382592

 

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