Campbell cans latest soup effort

Thompson, Stephanie; Linnett, Richard
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, Preceding p1
Trade Publication
The article reports on the launch of a retooled advertising campaign by Campbell Soup Co. in the United States citing its plans to renew the image of its classic brands. Advertisements and sales promotion for the company were handled by advertising agency, BBDO Worldwide. The company has announced plans to increase the sale of condensed soups and other products.


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