Steering Toward M-commerce

Smith, Brad
July 2000
Wireless Week;07/03/2000, Vol. 6 Issue 27, p24
Trade Publication
Deals with the business success of Yankee Group company. Nature of its business; Information on the study being conducted by the firm about the United States business-to-consumer data market; Future plan for mobile commerce; Comments from its vice president, Mark Lowenstein.


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