DirecTV Sets Promo For 'ESPN Game Plan.'

Umstead, R. Thomas
July 2000
Multichannel News;07/24/2000, Vol. 21 Issue 30, p46
Announces a partnership between DirecTV Inc. and ESPN to create a sweepstakes campaign for the `ESPN Game Plan' package. Mechanics of the sweepstakes; Marketing vehicles planned by DirecTV to support the package.


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