TITLE

Spencer; Iowa, Shapes Up as Battleground

AUTHOR(S)
Estrella, Joe
PUB. DATE
July 2000
SOURCE
Multichannel News;07/24/2000, Vol. 21 Issue 30, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Mediacom Communications Corp.'s marketing strategy in Spencer, Iowa. Offer of price reduction, increase in channel lineup and introduction of cable and high-speed Internet access; Subscription goal before the fall 2000 launch by Spencer Municipal Utilities of a municipal system; Shift of Disney Channel to expanded basic.
ACCESSION #
3382093

 

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