Arbitron: Spinoff Plan Increases Flexibility

Forkan, Jim
July 2000
Multichannel News;07/24/2000, Vol. 21 Issue 30, p22
Discloses the optimism of Arbitron Co. president, Steve Morris, that its spinoff from parent Ceridian Corp. will increase Arbitron's flexibility to respond to the needs of the marketplace. Plan for Arbitron to have its own stock and board of directors; Involvement of Ceridian in payroll services as well as money movement and regulatory-compliance services; Planned implementation of the Portable People Meter.


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