Procter & Gamble wobbled because it forgot its people

Dignam, Conor
June 2000
Marketing (00253650);6/15/2000, p21
Trade Publication
Comments on the dismissal of Durk Jager as chief executive of Procter & Gamble Co., his replacement by Alan Lafley and the return of John Pepper to the firm as chairman. Impact of executive changes on people's perception of the firm as a symbol of stability and control; Failure of Jager to get along with his brand managers; Other reasons for the firm's declining profits; Management plans by Lafley.


Related Articles

  • How can P&G rebuild its sliding reputation? Kemp, Gail // Marketing (00253650);6/15/2000, p17 

    Reports on the business prospects of Procter & Gamble Co. after the appointment of Alan Lafley as its chief executive officer and president. Lafley's replacement of Durk Jager who was forced to resign; Hiring of John Pepper as chairman; Failure of Jager to achieve profit targets; Risky business...

  • Q&A with Lafley: It's the consumer, stupid. Neff, Jack // Advertising Age;2/23/2004, Vol. 75 Issue 8, p20 

    Interviews A. G. Lafley, CEO of Procter & Gamble. Differences in the strategic direction of the company under Lafley and under former CEO Durk Jager; Changes to the company's culture; Relationship with former chief executive officers.

  • Media shifts likely as P&G cuts to core. Neff, Jack // Advertising Age;6/12/2000, Vol. 71 Issue 25, p1 

    This article reports that the resignation of Durk Jager and the appointment of A.G. Lafley to the position of vice president-chief executive officer at Procter and Gamble Co. signals a shift in the marketing direction of the company. Under Lafley's management, the company is expected to focus on...

  • Getting P&G righted again.  // Advertising Age;6/19/2000, Vol. 71 Issue 26, p54 

    Presents an editorial which discusses the appointment of A.G. Lafley to lead Procter & Gamble (P&G) after the departure of Durk Jager. Why Jager's management style was not a good fit at P&G; Impact of Lafley's hiring on advertising agencies sales-based commissions; Philosophy at P&G under Lafley.

  • New P&G CEO seeks to reverse tide. Grossman, Andrea M. // Drug Store News;6/26/2000, Vol. 22 Issue 9, p4 

    Reports on the appointment of Alan G. Lafley as president, chief executive and director of the Procter & Gamble, replacing Durk Jager. Career background of Jager; Comments from William Steele of Banc of America Securities; Information on the leadership of Jager.

  • P&G chief Alan Lafley to follow original strategy. Mitchell, Alan // Marketing Week;6/22/2000, Vol. 23 Issue 21, p6 

    Reports on the decision of Procter & Gamble chief executive officer Alan Lafley to commit to the course set by his ousted predecessor Durk Jager. Efforts to play down the company's share price collapse; Prioritizing of bringing a sense of balance to product range.

  • The best research comes from living the life of your customer. Ritson, Mark // Marketing (00253650);7/18/2002, p16 

    Focuses on the performance of Procter & Gamble Co. chief executive Alan Lafley in managing the company in Great Britain. Achievements in terms of joint ventures, organizational change and brand consolidation; Stand on ethnographic consumer research; Strategy in conducting ethnographic research.

  • A.G. Lafley. Klepack, Laura // SN: Supermarket News;7/24/2006, Vol. 54 Issue 30, p34 

    The article profiles A. G. Lafley, chairman, president and CEO of Procter & Gamble Co. Since June 2000 when Lafley was handed the task of steering the now 169-year-old company into the 21st century, P&G has balooned by nearly 75% froma $40 billion firm to one of almost $70 billion. From the very...

  • 28 A.G. LAFLEY. Alaimo, Dan // SN: Supermarket News;7/21/2008, Vol. 56 Issue 29, p56 

    The article presents information on A.G. Lafley, chairman and chief executive officer (CEO) of Procter & Gamble Co. Lafley said that P&G is designed to grow in both good times and challenging times. The company's challege lies in dealing with higher material costs. A significant development is...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics