TITLE

Procter & Gamble wobbled because it forgot its people

AUTHOR(S)
Dignam, Conor
PUB. DATE
June 2000
SOURCE
Marketing (00253650);6/15/2000, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the dismissal of Durk Jager as chief executive of Procter & Gamble Co., his replacement by Alan Lafley and the return of John Pepper to the firm as chairman. Impact of executive changes on people's perception of the firm as a symbol of stability and control; Failure of Jager to get along with his brand managers; Other reasons for the firm's declining profits; Management plans by Lafley.
ACCESSION #
3378709

 

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