TITLE

Survey: pols don't dent DTC credibility

AUTHOR(S)
Arnold, Matthew
PUB. DATE
August 2008
SOURCE
Medical Marketing & Media;Aug2008, Vol. 43 Issue 8, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a survey concerning the credibility of direct-to-consumer (DTC) for drug advertisements in the U.S. The survey reveals that the fury over these advertisements has not dented their credibility with consumers. It found little to suggest hardening in attitudes toward drug advertisements. 56% of the respondents agreed that these advertisements are done responsibly, while 40% agreed that government regulations allow the safest medicines to be advertised.
ACCESSION #
33776827

 

Related Articles

  • Rx for DTC: Creativity.  // Advertising Age;3/15/1999, Vol. 70 Issue 11, p30 

    The article comments on the results of a survey by Campbell Mithun Esty's CME Health on consumer reaction to direct-to-consumer (DTC) advertising for prescription drugs. The survey found few consumers respond favorably to advertisements for 18 prescription brands. For 15 of those brands, this...

  • TVB study: DTC disclosures lend credibility to drug ads. Goetzl, David // Advertising Age;6/5/2000, Vol. 71 Issue 24, p6 

    This article presents the results of a market survey of U.S. adults by the Television Bureau of Advertising on direct-to-consumer (DTC) advertising for drugs. Majority of respondents find DTC drug ads trustworthy. Health-oriented ads led the way in consumer perception of trustworthiness. The...

  • UNDERSTANDING THE IMPACT OF DIRECT-TO-CONSUMER (DTC) PHARMACEUTICAL ADVERTISING ON PATIENT--PHYSICIAN INTERACTIONS. Sejung Marina Choi; Wei-Na Lee // Journal of Advertising;Fall2007, Vol. 36 Issue 3, p137 

    As a growing number of people go on-line for health- and drug-related information, pharmaceutical companies devote significant resources to direct-to-consumer (DTC) promotions on the Web. Little is known about how DTC advertising of prescription drugs on the Web impacts patient--physician...

  • ResearchWatch. Smith, Brian // Journal of Medical Marketing;Jan2009, Vol. 9 Issue 1, p77 

    The article discusses various reports published within the issue, including one which examines the fair balance in direct-to-consumer (DTC) pharmaceutical advertising, one which demonstrates the role of DTC advertising in constructing the social reality of diseases and medicine, and one on the...

  • Draining the bathwater. CHASE, JAMES // Medical Marketing & Media;Apr2013, Vol. 48 Issue 4, p8 

    An introduction to the journal is presented in which the editor discusses various reports within the issue on topics related to direct-to-consumer advertising (DTC) in the pharmaceutical industry.

  • Vantage Point. Kaplan, Harris // Medical Marketing & Media;Oct2012, Vol. 47 Issue 10, p28 

    In this article the author discusses the direct-to-consumer (DTC) drug advertising by pharmaceutical companies to reach directly to patients, instead of relying on physicians to prescribe the drug.

  • AN EXPLORATORY ANALYSIS OF CONSUMER RECOGNITION OF DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION MEDICATIONS. Perri, Matthew; Nelson Jr., Arthur A. // Journal of Health Care Marketing;Mar87, Vol. 7 Issue 1, p9 

    Consumer knowledge of direct-to-consumer prescription drug advertising was explored by assessing consumer recognition of the direct advertising of Pneumovax by Merck, Sharp and Dohme. Consumer attitudes, medical condition, and demographic characteristics were the central issues of the survey...

  • THE SCIENCE OF DTC. Arnold, Matthew // Medical Marketing & Media;Apr2006, Vol. 41 Issue 4, p38 

    The article examines research on how consumers absorb direct-to-consumer drug advertising in the United States. Merck & Co. Inc. is looking into how consumers read broadcast drug advertisements, with a view toward sharing the information gathered with the Food and Drug Administration and...

  • Consumer marketers sweat over congressional change. M. A. // Medical Marketing & Media;May2007, Vol. 42 Issue 5, p9 

    The article reports on the results of a survey conducted by Dendrite Relationship Marketing Operations regarding consumer marketers in the U.S. According to the study, the concern among consumer traffickers over popular backlash is easing, but anxiety about the prospect of increased regulation...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics