PhRMA bans the branding

August 2008
Pharmaceutical Representative;Aug2008, Vol. 38 Issue 8, p11
The article reports on the revision of the Pharmaceutical Research and Manufacturers of America (PhRMA) Code, which bans the distribution of noneducational branded leave-behinds and prohibits restaurant-based meals for doctors. The new code promises to have immediate and significant impact on drug representatives, and pharmaceutical representative training. It notes that the new guidelines strengthen earlier admonitions that companies should not provide any recreational or entertainment benefits.


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