Merchandising Clauses for Actors

Henny, John; Appleton, Dina
July 2008
Back Stage East;7/17/2008, Vol. 49 Issue 29, p8
Trade Publication
The article discusses entertainment licensing and merchandising in Hollywood, Los Angeles, California. It mentions that motion picture studios require the right to use an actor's name and likeness for production, advertising, promotion and merchandising when engaging his services. The minimum guaranteed royalty for the actor is 2.5 percent and a negotiable 12.5 percent for top talent. The importance of a savvy talent representative is explored in finalizing such deals.


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