The M-tailing Mirage

Edwards, John
July 2000
Wireless Week;07/17/2000, Vol. 6 Issue 29, p1A
Trade Publication
Reports on the obstacles faced by mobile-device retailing (m-tailing). Comments from Mark Carleton, director of strategies for KPMG; Barriers faced by United States m-tailing pioneers; Factor that influences the acceptance of Web handsets and m-tailing in Europe. INSET: Everyone Wants Security.


Related Articles

  • Retailers Brace for e-Theft.  // Australasian Science;May2014, Vol. 35 Issue 4, p10 

    The article focuses on a report published by Emmeline Taylor of the Australian National University on the impact of mobile phone technology on the retail industry.

  • MVNOs get some retail therapy. McClune, Emma // Total Telecom Magazine;Jul2003, p15 

    Focuses on the joint ventures formed by European mobile virtual network operators with retailers to boost their marketing strategies as of July 2003. Importance of the distribution channels and experience of consumer trends of retailers; Discussion on the acquisition of Sense Communications by...

  • From a position of strength. Burley, Nathan // Telecom Asia;Mar2010, Vol. 21 Issue 2, p30 

    The article presents the author's insight concerning the significance of mobile operators in emerging markets. He mentions that the emerging market mobile operators have dominated the content delivery and the user retailer environment that is used when purchasing content and applications. He...

  • PREIT launches product-search app.  // SCTWeek;7/27/2012, Vol. 17 Issue 30, p3 

    The article reports that retails landlords are struggling to balance the needs of brick-and-mortar retailers against expectations for shoppers for mobile access to merchandise information. PREIT said it aims to satisfy shoppers as well as tenants alike with a free product-search application that...

  • Competition in the LM market. Jeong-Yoo Kim // NETNOMICS: Economic Research & Electronic Networking;Aug2009, Vol. 10 Issue 2, p209 

    This paper considers the competition in the LM (land-to-mobile) market mainly by focusing on how access charges are determined in a competitive environment. Contrary to the widely held belief, the main beneficiary to introducing competition into the LM market (except consumers) is the mobile...

  • 4 Steps for Going Mobile for the Holidays.  // Multichannel Merchant Exclusive Insight;11/8/2012, p1 

    The article offers suggestions for retailers that are hesitating to go mobile. It states that mobile websites can be simplified versions of a website for marketing and informational access. The article also suggests to increase accessibility to customers and to start with a mobile site if one...

  • Mobile Email Opens Jumps to 50% During Cyber Week. Lynch, Erin // Multichannel Merchant Exclusive Insight;12/10/2012, p3 

    The article reports on the result of a study which found that 50 percent of electronic mails sent by retailers during the period from November 20-26, 2012 were opened by the recipients, 44.76 percent of which were opened on a mobile device.

  • The Cost Of Talk. Perry, Phillip M. // Aqua;Aug2012, Vol. 37 Issue 8, p20 

    The article offers suggestions for retailers on how they can reduce the monthly mobile bill. It states that with increased number of activities and functions that can be performed from a mobile phone it is difficult to put a control on its use. Therefore, retailers can install laser scanner and...

  • SNAPSHOTS. Kramer, Patience // Value Retail News; 

    The article offers news briefs on the retail industry in the U.S. as of September 2013. Reports from Pew Research Center showed the popularity of mobile as shopping devices for breadwinner mothers. Surveys from Cleveland State University found out that the shopping word for female is called...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics