TITLE

Marketers clamour for Ben 10

AUTHOR(S)
MILMAN, OLIVER
PUB. DATE
July 2008
SOURCE
B&T Magazine;7/25/2008, Vol. 58 Issue 2668, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on negotiations to expand the brand of the animated television program "Ben 10" initiated by Cartoon Network with retailers and free-to-air broadcasters in Australia in 2008. Cartoon Network is conferring with Network Seven, Nine Network and Network Ten regarding the screening of "Ben 10." The program features a character named Ben Tennyson, who uses a watch-like device to transform into various alien creatures in order to fight inter-galactic villains. It was initially aired in the U.S. and was launched in Australia in 2007.
ACCESSION #
33735896

 

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