TITLE

Targeting Gen 'Y': You Go gURL!

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
July 2000
SOURCE
Wireless Week;07/10/2000, Vol. 6 Issue 28, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the wireless offerings of gURL.com, a Web community that targets generation Y teenage girls. Partnership of the site with Upoc; Amount of youth spending in the United States in 1999; Predicted number of wireless device users by 2003; Features of the gURL.com offerings.
ACCESSION #
3372234

 

Related Articles

  • Your Need for a Youthful Internet Strategy. Condon, Mark // Credit Union Magazine;Jan2003, Vol. 69 Issue 1, p17A 

    Focuses on the Internet strategy of the credit unions for the youth market in the U.S. Delivery of financial services; Satisfaction in online financial transactions; Comprehension on the needs of the youth.

  • on a roll Dan Pelson.  // Advertising Age;7/16/2001, Vol. 72 Issue 29, p41 

    The article profiles Dan Pelson who launched the online youth marketing company, www.bolt.com, New York, in 1997. The company targets teenagers and young adults in the U.S., Great Britain, Canada and Australia. The company has the ability to gather data from users, who voluntarily provide...

  • Ride the echo boom to stock profits. Cullen, Lisa Reilly // Money;Jul97, Vol. 26 Issue 7, p98 

    Focuses on ten companies who are capitalizing on the estimated $120 billion a year spent by the so-called generation Y, or the 76.5 million Americans under the age of 20. Apparel companies Gadzooks, Nike, Gap and Intimate Brands; Cosmetics company Revlon; Entertainment companies Electronic Arts...

  • The business of youth education. Kuehn, Kathryn // Credit Union Magazine;Jan2003, Vol. 69 Issue 1, p8 

    Focuses on the youth education program of the credit union in the U.S. Development of fiscally responsible consumers; Management of finances; Calculation of long-term business development strategy.

  • Youth Week is a Time to Grow. Rambo, Lynette Webb // Credit Union Magazine;Jan2003, Vol. 69 Issue 1, p23A 

    Focuses on the increasing youth membership of the Chocolate Bayou Community Federal Credit Union in Texas. Promotion of multi-faceted relationships; Launch of a youth contest; Education on job training for students with disabilities.

  • Policies for Minors Pose Unique Challenges. Rodeman, Steven Patrick // Credit Union Directors Newsletter;Aug2001, Vol. 25 Issue 8, p2 

    Discusses unique challenges about United States credit unions' policies for minors.

  • Child's play. Bartram, Peter // Director (00123242);Feb2001, Vol. 54 Issue 7, p64 

    Provides information on how business enterprises are targeting the youth market in Great Britain. Things that should be understand by companies targeting the market; Details on the attitudes of teenage consumers; Hindrances to the continuing rise of young people as an economic force. INSETS:...

  • Takin' it to the streets. McNickel, David // NZ Marketing Magazine;Sep97, Vol. 16 Issue 8, p32 

    Discusses the adjustment made by brand advertisers in New Zealand to their marketing mix to reach the youth segment of the 1990s. Arrangement of dance parties for a brand to align itself with the young; Warning on poorly promoted or attended rave events that can devalue a brand's image;...

  • Youth marketing.  // Marketing News;3/27/95, Vol. 29 Issue 7, p8 

    Reports on developments related to youth-oriented marketing in the United States as of March 27, 1995. Includes New York-based Education Marketing Group of Scholastic Inc.'s launch of a monthly survey over Scholastic Network; Golden Books' new logo; KidsCom's entry into the Internet.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics