Targeting Gen 'Y': You Go gURL!
- Your Need for a Youthful Internet Strategy. Condon, Mark // Credit Union Magazine;Jan2003, Vol. 69 Issue 1, p17A
Focuses on the Internet strategy of the credit unions for the youth market in the U.S. Delivery of financial services; Satisfaction in online financial transactions; Comprehension on the needs of the youth.
- on a roll Dan Pelson. // Advertising Age;7/16/2001, Vol. 72 Issue 29, p41
The article profiles Dan Pelson who launched the online youth marketing company, www.bolt.com, New York, in 1997. The company targets teenagers and young adults in the U.S., Great Britain, Canada and Australia. The company has the ability to gather data from users, who voluntarily provide...
- Ride the echo boom to stock profits. Cullen, Lisa Reilly // Money;Jul97, Vol. 26 Issue 7, p98
Focuses on ten companies who are capitalizing on the estimated $120 billion a year spent by the so-called generation Y, or the 76.5 million Americans under the age of 20. Apparel companies Gadzooks, Nike, Gap and Intimate Brands; Cosmetics company Revlon; Entertainment companies Electronic Arts...
- The business of youth education. Kuehn, Kathryn // Credit Union Magazine;Jan2003, Vol. 69 Issue 1, p8
Focuses on the youth education program of the credit union in the U.S. Development of fiscally responsible consumers; Management of finances; Calculation of long-term business development strategy.
- Youth Week is a Time to Grow. Rambo, Lynette Webb // Credit Union Magazine;Jan2003, Vol. 69 Issue 1, p23A
Focuses on the increasing youth membership of the Chocolate Bayou Community Federal Credit Union in Texas. Promotion of multi-faceted relationships; Launch of a youth contest; Education on job training for students with disabilities.
- Policies for Minors Pose Unique Challenges. Rodeman, Steven Patrick // Credit Union Directors Newsletter;Aug2001, Vol. 25 Issue 8, p2
Discusses unique challenges about United States credit unions' policies for minors.
- Child's play. Bartram, Peter // Director (00123242);Feb2001, Vol. 54 Issue 7, p64
Provides information on how business enterprises are targeting the youth market in Great Britain. Things that should be understand by companies targeting the market; Details on the attitudes of teenage consumers; Hindrances to the continuing rise of young people as an economic force. INSETS:...
- Takin' it to the streets. McNickel, David // NZ Marketing Magazine;Sep97, Vol. 16 Issue 8, p32
Discusses the adjustment made by brand advertisers in New Zealand to their marketing mix to reach the youth segment of the 1990s. Arrangement of dance parties for a brand to align itself with the young; Warning on poorly promoted or attended rave events that can devalue a brand's image;...
- Youth marketing. // Marketing News;3/27/95, Vol. 29 Issue 7, p8
Reports on developments related to youth-oriented marketing in the United States as of March 27, 1995. Includes New York-based Education Marketing Group of Scholastic Inc.'s launch of a monthly survey over Scholastic Network; Golden Books' new logo; KidsCom's entry into the Internet.