Targeting Gen 'Y': You Go gURL!

Mendez-Wilson, Deborah
July 2000
Wireless Week;07/10/2000, Vol. 6 Issue 28, p26
Trade Publication
Reports on the wireless offerings of gURL.com, a Web community that targets generation Y teenage girls. Partnership of the site with Upoc; Amount of youth spending in the United States in 1999; Predicted number of wireless device users by 2003; Features of the gURL.com offerings.


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