What Bodacious Advertising!

Mickelson, Aleah
July 2000
Wireless Week;07/10/2000, Vol. 6 Issue 28, p24
Trade Publication
Focuses on the advertising campaign of Ericsson Mobile Phones for the United States (U.S.) and Latin American market. Market share of Ericsson in the U.S.; Description of the print advertisements; Opinion on the campaign of the company.


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