TITLE

Value Chain Analysis: Social Networking Communities

AUTHOR(S)
Lakshminarasimha, A.; Vijayan, Ajay
PUB. DATE
August 2008
SOURCE
ICFAI Journal of Marketing Management;Aug2008, Vol. 7 Issue 3, p34
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Over the last few years, online social networking communities have become a global phenomena. This paper describes two social networks--Facebook and LinkedIn--outlining their value delivery process.
ACCESSION #
33719044

 

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