Value Chain Analysis: Social Networking Communities

Lakshminarasimha, A.; Vijayan, Ajay
August 2008
ICFAI Journal of Marketing Management;Aug2008, Vol. 7 Issue 3, p34
Academic Journal
Over the last few years, online social networking communities have become a global phenomena. This paper describes two social networks--Facebook and LinkedIn--outlining their value delivery process.


Related Articles

  • MARKETING-FREE, LINKEDIN FINDS FANS. Keefe, Lisa M. // Marketing News;11/15/2007, Vol. 41 Issue 19, p4 

    An editorial is presented discussing the online social networking web site LinkedIn. The author states that LinkedIn appears to be superior to social networks Facebook and MySpace, due to a more adult orientation. The network does not allow for Internet marketing, but could be used to create a...

  • Speak the Language of Success. Goldglantz, Harvey // Pest Management Professional;Aug2009, Vol. 77 Issue 8, p44 

    The article focuses on the integration of latest web technology to business. Several cyberspace tools are noted with their importance in businesses which include podcasts, blogs and social networking sites such as LinkedIn, Facebook, Twitter and Myspace. It is indicated that social networking...

  • Is your training business matchmaking online? Allan, Leslie // Training & Development in Australia;Aug2009, p016 

    The article discusses the result of a survey done by Michael Stelzner regarding the use of social media for marketing and the impact of Web 2.0 on the training industry. For the survey, Stelzner sent invitations on networking and blog sites. 80 percent of respondents believed social networking...

  • You've Got... Tweets. Yost, Lauren // Parks & Recreation;Feb2010, Vol. 45 Issue 2, p48 

    The article discusses the role of social media in driving parks and recreation marketing communications. Social media is defined by book author Brian Solis as a shift in how people discover, read, and share news and information content. Popular in the community are the social media vehicles of...

  • MAKING CONNECTIONS.  // Total Telecom+;Feb2013, p5 

    The article offers an analysis on the difference on the performance of LinkedIn and Facebook, two of the world's biggest social networks.

  • On net, mind your footprints. Bobb, Dilip // India Today;6/ 8/2009, p30 

    The article analyzes the disadvantage of social networking on the Internet to people. It states the lack of awareness of some people on the electronic footprint they leave as they use sites such as Facebook, MySpace and LinkedIn. It emphasizes the risk involved to users by exposing information...

  • LinkedIn Struggling At 50-Day Line As New Base Forms. SCOTT STODDARD // Investors Business Daily;10/29/2013, pB05 

    The article focuses on the plan of Mountain View, California-based social networking site for business professionals LinkedIn Corp. to report earnings for the third quarter of 2013. Revenue for the company is seen increasing to $385.4 million, a 53% increase, which is the smallest growth in 16...

  • Herramientas gratuitas para conocer al cliente. Jover, Pedro Martínez // MK - Marketing más Ventas;Jun2011, Vol. 25 Issue 269, p20 

    No abstract available.

  • HOW FACEBOOK CAN LAND YOU A JOB.  // Glamour;Mar2008, Vol. 106 Issue 3, p230 

    The article focuses on how online social networking sites can help you find a job, including Facebook and LinkedIn. Particular attention is given to the advice of Caroline McCarthy, a blogger for cnet.com. McCarthy's suggestions include creating a professional profile, racking up contacts, and...


Read the Article


Sign out of this library

Other Topics