TITLE

Building brand a key goal for Restonic CEO Passaglia

AUTHOR(S)
Perry, David
PUB. DATE
August 2008
SOURCE
Furniture/Today;8/11/2008, Vol. 32 Issue 48, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the goal of Ron Passaglia, president and chief executive officer of Restonic Corp, of building the brand. Passaglia believes that the level to which the company implements its brand integrity strategy will dictate the success for the entire group. He adds that the challenge, in connection with licensing groups, is that individual needs must be addressed, but not at the cost of the brand.
ACCESSION #
33718462

 

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