Rogers sets Sealy strategy

Perry, David
August 2008
Furniture/Today;8/11/2008, Vol. 32 Issue 48, p1
Trade Publication
The article highlights the four key tasks of Larry Rogers as chief executive officer and president of bedding producer Sealy Corp. First is to continue the launch of the company's flagship posturepedic line. Second is to continue to meet escalating demand for Sealy's latex product lines. Third is to zero in on building the brand and brand power. Fourth is to focus on things the company cannot control, such as cost.


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