TITLE

A Great Product Isn't Everything

AUTHOR(S)
Schukat, Anne
PUB. DATE
August 2000
SOURCE
Fortune;8/14/2000, Vol. 142 Issue 4, p76
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the startup search engine company Google. Plans by Yahoo to replace Inktomi with Google as their search engine; Opinion that Inktomi probably was not making a profit from its connection with Yahoo; Expectation that being associated with Yahoo will increase Google's initial public offering (IPO); Example of Inktomi's share price which jumped after it joined with Yahoo.
ACCESSION #
3371328

 

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