TITLE

After the Revolution, Marketing Rethought

AUTHOR(S)
Goodwyn, Bill; Leddy, Kevin
PUB. DATE
July 2000
SOURCE
Multichannel News;07/17/2000, Vol. 21 Issue 29, p145
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of digital services on the marketing strategies of business firms. Role of digital technologies in enhancing customer relations, marketing, brands and revenue; Need for companies to learn the capabilities of the technologies before marketing products; Importance of knowing customer preference.
ACCESSION #
3363006

 

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