After the Revolution, Marketing Rethought

Goodwyn, Bill; Leddy, Kevin
July 2000
Multichannel News;07/17/2000, Vol. 21 Issue 29, p145
Focuses on the impact of digital services on the marketing strategies of business firms. Role of digital technologies in enhancing customer relations, marketing, brands and revenue; Need for companies to learn the capabilities of the technologies before marketing products; Importance of knowing customer preference.


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