Nick Sells Sister Co. on Cable's Power

Forkan, Jim
July 2000
Multichannel News;07/17/2000, Vol. 21 Issue 29, p92
Focuses on the use of Nickelodeon cable brand as an advertising medium by Paramount Parks and Paramount Pictures. Enhancement of Nickelodeon installations in several parks; Increase in local cable advertising budget to promote theme parks; Development of `Rugrats in Paris: The Movie'; Impact of the Viacom operations on the company.


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