Discovery Dives Into 'Shark' Promos

Hogan, Monica
July 2000
Multichannel News;07/17/2000, Vol. 21 Issue 29, p18
Reports the sponsorship of a Shark Week program event by Discovery Communications Inc. in the United States. Efforts to help local affiliates sell services and to promote digital upgrade; Awards given to consumers and cable operators participating in the mall tours; Promotion prizes include an African Safari and a trip to freeport Bahamas.


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