TITLE

GM will market mobility program

AUTHOR(S)
Cantwell, Julie
PUB. DATE
July 2000
SOURCE
Automotive News;7/17/2000, Vol. 74 Issue 5884, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on United States-based General Motors' establishment of a marketing partnership with iCan.com, a major Web site for people with disabilities. Inauguration of the marketing effort on the 10th anniversary of the Americans With Disabilities Act; GM Mobility Center's selection of Campbell-Ewald Advertising as its agency of record.
ACCESSION #
3361263

 

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