Ford wins auto-show brand battle

Cantwell, Julie
July 2000
Automotive News;7/17/2000, Vol. 74 Issue 5884, p18
Trade Publication
Focuses on a report by Delahaye Medialink Inc., which analyzed stories that mention any of four major United States automobile shows from December 15, 1999 through April 30, 2000. Emergence of Ford Division as clear winner among automotive brands seeking positive press coverage; Combination of audience reach and story quality.


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