Jaguar woos Cantonese

Cantwell, Julie
July 2000
Automotive News;7/17/2000, Vol. 74 Issue 5884, p18
Trade Publication
Focuses on Jaguar Canada's introduction of a marketing strategy aimed at immigrated Cantonese car buyers in Canada. Challenge of changing their perception of Jaguar; Plan to establish a Cantonese Web site; Decision to staff a dealership in Toronto, Ontario with Asians.


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