TITLE

Jaguar woos Cantonese

AUTHOR(S)
Cantwell, Julie
PUB. DATE
July 2000
SOURCE
Automotive News;7/17/2000, Vol. 74 Issue 5884, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Jaguar Canada's introduction of a marketing strategy aimed at immigrated Cantonese car buyers in Canada. Challenge of changing their perception of Jaguar; Plan to establish a Cantonese Web site; Decision to staff a dealership in Toronto, Ontario with Asians.
ACCESSION #
3361253

 

Related Articles

  • The rifle-shot approach.  // Automotive News;10/27/1997, Vol. 71 Issue 5737, p29 

    Introduces articles on three creative methods of automobile marketing to reach target groups directly. Site marketing; Nontraditional media; Cause-related marketing.

  • Kia Brand Campaign Shifts Focus Younger. Greenberg, Karl // Brandweek;3/25/2002, Vol. 43 Issue 12, p6 

    Reports on the decision of Kia Motors Corp. to shift to younger market for its marketing campaigns in 2002. Details of the branding effort launched by Kia Motors Corp. in 2002; Increase in the total sales of Kia Motors in 2001; Spending for media placement in 2001.

  • Headlights shine on younger buyers. Halliday, Jean // Advertising Age;7/8/2002, Vol. 73 Issue 27, ps-6 

    States that the change in demographics in the United States as of 2002 will change the strategy of automobile marketers. Indication that Generation Y, the children of the baby boom generation, is the most multicultural, diverse ever in the U.S.; Data on motor vehicle sales; Discussion of how...

  • Mackie sets retirement. English, Bob // Automotive News;8/26/1996, Vol. 71 Issue 5675, p43 

    Reports on Jaguar Canada President John Mackie's plans to retire on October 31, 1996.

  • Gen Y: Myth vs. Reality. Upham, Scott D. // Automotive Design & Production;Mar2002, Vol. 114 Issue 3, p26 

    Discusses the marketing of automobiles for young male purchasers. Information on the Honda Model X concept vehicle custom designed for young male buyers; Attitude of young male buyers towards vehicle insurance costs; Features of an automobile appropriate for the younger generation.

  • Can Toyota Get Its Mojo Back? Naughton, Keith // Newsweek;1/17/2000, Vol. 135 Issue 3, p50 

    Discusses a marketing strategy of the Toyota automobile company. Concern about how aging baby boom drivers will affect the company; Three new cars targeting a younger generation; Advertising developed by Toyota's youth-marketing group called the Genesis team; Efforts to span the generations in...

  • The MAD DASH. Miller, Steve // Brandweek;4/10/2006, Vol. 47 Issue 15, p22 

    The article discusses the marketing efforts of automobile manufacturers to attract young buyers. Will Travis, president of advertising firm Attik, has to focus on the infinitely more elusive goal of demonstrating that his clients' cars are cool, instead of messages about status, luxury or...

  • All-new 2011 Jaguar XJ is sleek, pure and sensual.  // South Asian Post;4/1/2010, p23 

    The article evaluates the 2011 Jaguar XJ automobile from Jaguar Canada Ltd.

  • Diaspora and trade facilitation: The case of ethnic Chinese in Australia. Tung, Rosalie L.; Chung, Henry F. L. // Asia Pacific Journal of Management;Sep2010, Vol. 27 Issue 3, p371 

    Using a sample of 135 Australian firms with operations in Greater China (Mainland China, Hong Kong, and Taiwan), this paper seeks to examine whether members of an ethnic diaspora can facilitate trade between Australia and their countries of origin. Specifically, it found that companies that are...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics