TITLE

Change? Yes, but when?

AUTHOR(S)
Crain, Keith
PUB. DATE
July 2000
SOURCE
Automotive News;7/17/2000, Vol. 74 Issue 5884, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the Internet on automobile dealers and manufacturers in the United States. Simplicity of distribution of information; Normal parts of the marketing equation; Importance of having some sort of standardization that allow new initiatives to succeed.
ACCESSION #
3361242

 

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