Good Marketing Trumps a Bad Economy

Pannunzio, Claudlo O.
July 2008
Journal of Financial Planning;Jul/Aug2008 Supplement, p8
Academic Journal
The article discusses the importance to financial planners of maintaining strong marketing efforts during times of recession. Promotional efforts are apt to stand out at a time when others are cutting back, thus better positioning a firm to generate more business once the economic climate brightens. According to Villanova professor John Pearce II, recessions create opportunities. At very little or no cost planners can place themselves before the public eye by writing newspaper articles, participating in media interviews, and issuing news releases.


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