5 Ways to Recession-Proof Your Practice

Crane, Amy Butteh
July 2008
Journal of Financial Planning;Jul/Aug2008 Supplement, p6
Academic Journal
The article offers advice to financial planners on how they can help their businesses cope with a recession. Re-branding activities, such as using a new name or a new logo can energize a practice. Additions to the firm's menu of services can generate new revenue. Planners can also create new revenues by giving talks and participating in seminars. Recessions are a good time to approach other planners about merging operations. Finally, be sure to work all of your network contacts during a recession.


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