TITLE

Energizer buries the point in pitch for supercharged e2

AUTHOR(S)
Garfield, Bob
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on an advertising campaign for Energizer Co. which has been developed by DDB Worldwide. Background on the battery produced by Energizer which utilizes titanium; Details regarding the advertisements and their emphasis on emotional power; Comments regarding technological advances in the company's batteries.
ACCESSION #
3358045

 

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