Energizer buries the point in pitch for supercharged e2

Garfield, Bob
July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p53
Trade Publication
Comments on an advertising campaign for Energizer Co. which has been developed by DDB Worldwide. Background on the battery produced by Energizer which utilizes titanium; Details regarding the advertisements and their emphasis on emotional power; Comments regarding technological advances in the company's batteries.


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