TITLE

GM refines aim of Concept:Cure co-op program

AUTHOR(S)
Halliday, Jean
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Concept: Cure, a program sponsored by General Motors Corp. which will raise money for breast cancer research. Why the program is focused on women in their twenties; Importance of style and use of fashion designers to create the interior for the Chevy Cavalier; Details of the marketing plan, including a music tour, two fashion show events, and a sweepstakes to win a car.
ACCESSION #
3358044

 

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