Kids Foot Locker sets fall campaign for private brands

Healy, Ben
July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p49
Trade Publication
Focuses on an advertising campaign developed for Kids Foot Locker by the agency Geppetto Group. Details regarding advertisements for sneakers made by Reebok, Nike, and Adidas; Why the campaign targets kids between the ages of 8-13; Emphasis of advertisements on aspirations and the attaining of success.


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