TITLE

Kids Foot Locker sets fall campaign for private brands

AUTHOR(S)
Healy, Ben
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on an advertising campaign developed for Kids Foot Locker by the agency Geppetto Group. Details regarding advertisements for sneakers made by Reebok, Nike, and Adidas; Why the campaign targets kids between the ages of 8-13; Emphasis of advertisements on aspirations and the attaining of success.
ACCESSION #
3358030

 

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